[ Case study ]Healthcare · Pharma

Beauty Decoded

Beauty Decoded, the app that decodes skincare: a personalised analysis of every product based on skin type, scored routines, a video academy and a community.

Available on

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The challenge

Help everyone find their way among thousands of skincare products: know, before buying, whether a product suits their skin type and concerns, instead of choosing at random.

Challenges

Make technical information, a product's composition, easy to read with a score and a few simple criteria, while making people want to come back every day through their routine, learning and the community.

Our solution

An app where everyone enters their skin profile, checks each product's score and detailed analysis, builds and rates their routine or copies a ready-made one, follows the Skincare Academy videos and earns points in the community.

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