[ Custom CRM development expert ]

A CRM built for your business, not the reverse.

We design and build custom CRMs tailored to your company, your sales cycle and the tools you already use.

Leads, customers, opportunities, quotes, follow-ups, contracts, reporting: bring all your sales activity together in one solution designed for your teams.

Let's discuss your project 01 73 22 43 74
All our web & software solutions
ThinkScoping: a study of your sales cycle and your current processes.
BuildArchitecture, UX/UI, development and testing.
OperateGo-live: deployment of the solution, then support as it evolves.
As seen inLe FigaroBFM BusinessChallengesLa TribuneCNews

[ They trust us ]

More than 100 French and European companies trust us

[ Benefits ]

A CRM designed around the way you sell, not the other way around.

Off-the-shelf CRMs tend to impose their own pipeline, fields and way of tracking a sale.

We do the opposite.

We start from how your business actually runs and design a custom CRM that matches your operational needs precisely.

Every business has its own sales cycle. We build your custom CRM around your rules, your teams and your sales stages.

A pipeline that mirrors how you sell

Stages, statuses, follow-up rules: the CRM follows your sales cycle instead of forcing a template on you.

No extra cost per sales rep

Hiring a new salesperson adds no subscription: what your CRM costs doesn't depend on the number of accounts.

A tool your teams actually fill in

Only the fields each role needs: data entry is quicker, and your data stays up to date.

A complete view of every customer

Quotes, orders, conversations and support requests on a single record, fed by your existing tools.

Customer data that belongs to you

Your sales data depends on no vendor: you decide where it's hosted and how it's exported.

A CRM that keeps pace with your growth

A new sales channel, a new commission rule: features get added as your sales organisation evolves.

Replace the software that forces its way of working on your teams!

We build as many custom features as your business needs: qualification rules, lead assignment, quote approval workflows, etc.

Tell us about your project

[ Method ]

Your custom CRM, built step by step.

  1. 01

    Scoping

    We study your sales cycle and your current processes.

  2. 02

    Architecture

    We define the data, business rules, integrations and user permissions.

  3. 03

    UX/UI

    We design interfaces and user journeys suited to your teams.

  4. 04

    Development

    Front end, back end, database, APIs and integrations are all custom-built.

  5. 05

    Testing

    We validate the features with your teams and your test data.

  6. 06

    Go-live

    We deploy the solution and support you as it evolves.

Discover the method in detail

[ Integrations ]

We build your CRM and integrate it with your information system and tools.

Your CRM can talk to your entire digital environment.

We can connect your CRM to:

Your CRM

  • ERP
  • Messaging
  • Telephony
  • Website
  • Forms
  • Marketing tools
  • Invoicing tools
  • E‑commerce platforms
  • Business software
  • APIs and third‑party services

Sales data flows automatically between your different systems.

Using a tool that isn't listed here?

These tools are only examples.

We can connect your CRM to any software that offers an API or another way to exchange data: industry platforms, in-house tools, existing files or databases, etc.

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[ Automation ]

Automate your sales process, end to end.

Your CRM can take over all or part of your teams' repetitive tasks.

Qualification

Leads ranked automatically against your own criteria.

Assignment

Prospects routed to the right sales reps or teams.

Follow-ups

Reminders triggered automatically based on the status of an opportunity.

Notifications

Alerts whenever a sales action needs to be taken.

Documents

Quotes, proposals and sales documents generated automatically.

AI

Lead qualification, conversation summaries, information retrieval or support for your sales reps.

[ Built-in AI ]

We add intelligence to your CRM.

AI can be built in wherever it delivers real value.

For example:

  • Business card scanning

    A card photographed at a trade show becomes a lead record.

  • Email processing

    Incoming emails read, summarised and attached to the right opportunity.

  • Customer request triage

    Customer service requests sorted by topic and urgency.

  • Meeting preparation

    The customer's history and open quotes summed up in a few lines.

  • Visit reports

    Notes dictated on the road, written up in the customer record.

  • Sales assistant

    An assistant that answers your sales reps from your offers and price lists.

  • Plain-language search

    Customers with no orders in the past year, listed with a single question.

  • At-risk deal detection

    An opportunity losing momentum, flagged from its latest exchanges.

  • Record deduplication

    A company entered twice, spotted even under a different spelling.

AI becomes a feature of your CRM, not a standalone tool.

Have an AI use case that isn't listed here?

These use cases are only examples.

We build AI in wherever it saves your teams time: call transcription, email drafting, cross-selling suggestions, lost-deal analysis, etc.

Tell us about your project

[ References ]

Business software and CRM systems in production.

Management platforms, client portals, internal tools: a selection of projects designed, built and maintained by our teams.

See more

[ The agency ]

Entrust your project to our CRM development experts.

Our multidisciplinary team of designers, developers and coaches brings real added value to your solution in the short, medium and long term, thanks to a perfect command of its overall architecture.

  • Dexon offices: developers in collaborative work
  • Dexon studio: design review and prototyping
  • Technical design as a team
  • Dexon project manager in a project meeting
  • Dexon team in a product review session
30
coaches, developers and designers, experts in their fields
200
applications and software products built in-house, tailor-made
98%
happy clients, loyal and ready to continue their project
300
algorithms and code modules, highly functional and 100% adaptable
Let's discuss your projectGet a tailored quote

[ Security ]

Security & sales data.

Your CRM holds sensitive data about your customers and your business.

Our security measures include:

  • Role management
  • Permissions
  • Authentication
  • Logging
  • API security
  • Encryption
  • Backups
  • Access control

[ Tech Stack ]

The best technologies for your CRM.

We choose technologies based on your functional needs, your existing environment and your technical constraints.

Frontend, backend, databases, APIs, cloud, security and third-party services are selected to build a solution that is reliable and ready to scale.

ReactNext.jsAngularVue.jsNuxtViteNode.jsLaravelSymfony.NETDjangoRuby on RailsPHPPythonJavaAmazon Web ServicesGoogle Cloud PlatformFirebasePostgreSQLGraphQLElasticsearchAlgoliaMuxTwilioSendGridGetResponseStripeBraintreeOpenAIGoogle GeminiClaude (Anthropic)Mistral AI
Let's discuss your projectGet a tailored quote

[ Ownership & independence ]

Your CRM. Your code. Your data.

  • Source code handed over to you

    You stay in control of your solution.

  • No technology lock-in

    Documented architecture and standard technologies.

  • Your data belongs to you

    You control how it is hosted and used.

  • A transferable solution

    Your in-house team or another provider can take it over.

[ FAQ ]

Frequently asked questions.

Answers to the questions we are asked most often about this kind of project.

[ Funding ]

[ Related services ]

In the same category.

Dexon covers the entire Applications & software expertise. Explore the neighbouring services, often run in parallel on the same project.

[ Press ]

They talk about us.

Nationwide coverage by BFM Business, Le Figaro, Challenges, La Tribune and CNews. An outside reading of our work and our innovations.

Let's discuss your projectGet a tailored quote

Start a project

Let's build your custom CRM.

Tell us about your sales organisation, your current tools and your needs. We'll come back to you with an initial scope for your project, along with an estimate of costs and timelines.

  • Reply within 24 h by a specialized consultant.
  • Free technical scoping, with no fees.
  • No commitment, your data stays confidential.
01 73 22 43 74contact@dexon.fr

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As seen inLe FigaroBFM BusinessChallengesLa TribuneCNews

Innovation Tax CreditRecover up to 20% of the costs linked to developing your solution.